Thursday, 28 July 2016

Media economics

Media economics are the economicpolices and practices of mediacompanies and disciplines including journalism and the news industry, film production, entertainment programs, print, broadcast, mobile communications, Internet, advertising and public relations. 
Media economics refers to the business operations and financial activities of firms producing and selling output into the various media industries.
Media is everywhere. Advertising, telecommunication, journalism and other fields of mass media are growing in importance in terms of economic in the society. Media economic involves the application of economic theory, concepts and principles to study the macroeconomic and microeconomics aspect of mass media companies and industries. Economics is also a valuable subject and most of the decisions are taken by economic study. Media is influenced by resources and financial issues. So, economics is highly applicable to understand how media and industries works. 
Mass media is a communication where the weather reports or broadcasting which reaches in a large audience. This also includes television, radio, advertising, movies, internet, newspapers, magazines, etc. Print, radio, television and social networking sites are common type of media. Internet is the mainstream media for entertainment for many people. In media there is chance where audience have negative or positive effect depending on person to person. Countries which are developed have developed media and countries which are not developed  have media which is also not that developed. Economy depends on high revenue from television or newspaper or any such media fields. Media and economics are somewhere connected to each other. When economy grows there are more resources thus leading to more opportunities to the media industry. Earlier, Indian media consumer were stuck with doordarshan and all India radio. Indian television  media fails to give us variety 
Thus it is actually inefficient

YACHIKA JAIN
ROLL NO. 37
DIVISION-A.